Since 1991, the Juvenile Product Manufacturers Association (JPMA) has been sponsoring Baby Safety Month and for 2011 their theme is "Carry with Care".
JPMA is a national trade organisation representing 95% of the prenatal to preschool industry. JPMA enhances product safety through its certification program of a wide range of juvenile products including cribs, car seats, strollers, bedding and infant carriers.
To educate parents about the importance of safely using wearable infant products like baby carriers and slings, the Juvenile Product Manufacturers Association has launched a campaign to educate parents and caregivers about properly using such products and using their instincts for caring for their baby at all times.
Part of the campaign includes the launch of an educational website found here that provides tips and advice for safe baby wearing. The site also includes important information on JPMA certification for carriers as well as information of safety recalls and warnings surrounding the use of baby carriers.