Smart & Chic Clothing for Before, During & After the Bump

altWhoever came up with the rule that maternity clothes had to be matronly or styled in such a limited way that they could only be worn while you're pregnant?

There's absolutely no reason why you can't feel sexy, stylish and beautiful during all 9 of those very special months that you'll spend hatching your precious little darling. And that's the very same concept from which Hatch was conceived, back in 201l, by it's founder, Ariane Goldman, who was a new mum herself at the time.

Ariane's idea was to create a chic and well edited collection of clothing that busy women could truly wear before, during and after their pregnancy. And once you've had a little time to spend looking through her amazing collection, you'll notice quickly how each piece is designed to not only be ultra elegant and modern, but to also be super comfy and very adaptable for wearing from daytime into nighttime.

And as an added bonus, for each piece you purchase, $5 will be donated to the Every Mother Counts campaign that was founded by Christy Turlington.  Christy created Every Mother Counts as a global advocacy program to help raise awareness and education about maternal mortality in an effort to help lower the mortality rate associated with complications durng childbirth, as experienced by less advantaged women worldwide.

So if the idea of being comfortable and stylish during your pregnancy, while helping less advantaged women worldwide, appeals to you, let's get you started shopping for a piece or two to add to your wardrobe.

altThe playful look of this long sleeve tee is the perfect piece to kick off Spring with. Plus it can be easily paired with many other pieces in the collection or worn with your favourite pair of maternity jeans for everyday wear.  It's bound to quickly become one of your most versatile favourites in your closet.




Here's her stylish rendition on the classic shirt dress that's being seen in so many fashion collections this season. I love its 3/4 length sleeves and how it's made from a super easy care washable silk-poly fabric that you'll love to feel next to your skin and over your bump too.



These days, it seems many of us practically live in our "sweats". So what's cool about this Sweatshirt Dress is that it's just as comfy as your favourite sweats, but it raises the bar a little on your overall fashion look. It's made from the finest French terry fabric, so you'll love the way it feels and it will soon become one of your favourite pieces to pull on for a casual afternoon outing.



And once you've worn these, I doubt you'll ever need to ask why they're called the Everyday Pant. They're made of a lightweight fabric that will be just perfect as the weather begins to warm and it's elasticized waist makes for an easy fit. Plus, you'll love the tailored trouser detailing , faux fly-front, along with darling patch pockets on the back. And all of these element combined are what fuse it together into a stylish pant that you'll want to wear almost every day…..opps, did I really just say that?