These Squishy, Stretchy & Gooey Action Heroes Are My New Obsession

When you are looking for what’s new in the world of toys, you cannot go past these gooey, stretchy action figures from Moose called Heroes of Goo Jit Zu!

Designed for active, stretchy fun, they can stretch up to three times their initial size and are filled with gel that makes them squeezy and stretchy. It’s a full sensory experience with them in your hands.


There are 7 Marvel Superheroes to collect and enjoy: Spiderman, Hulk, Iron Man, Captain America, Black Panther, Venom and Groot. Groot is our personal favourite, because seriously, what’s not to love about a superhero that is also a tree?

These toys really lead to open ended play – are they going to join forces to fight evil? In our house one inevitably ends up turning to the dark side and all the others have to work together to defeat him. Stretch them, pull them, they pop straight back to their original shape and size.

Sold in single packs to collect them all, or versus packs for the perfect good versus evil battles, there are hours of fun to be had with the Marvel Heroes of Goo Jit Zu.

There is also a Dino Power range for the dinosaur lovers in your family, all with the same stretchy, gooey bodies. Some in the Dino Power range also have lights and sounds or special water blast attacks.

Each of the action figures has a different texture, whether it’s straight gel, filled with gel beads or with fill throughout the gel, making them all unique and different to play with. Bend them, fold them, stretch them. Wibble them, wobble them and launch an attack.

Durable and strong, they put up with a lot of punishment as they are played with and rebound from drops to the floor and soooo much stretching. Some of them even have surprises inside to see and feel – Spiderman has webs inside him! Their heads also turn so they can look around and watch who is coming to get them!

The fun of playing with Heroes of Goo Jit Zu comes from the build-your-own-story aspect. You can make the sounds, use cushions and boxes to build the environment and play your own exciting adventure. You’ll hear “gotcha” and “I’ve caught you and now you will pay” coming from the kids as they create their own stories or re-enact their favourite Marvel adventures from the big screen.

Collect them all for the ultimate super hero play with the Marvel Heroes of Goo Jit Zu available now at Kmart, Big W & Target, and all major toy stores.